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How to Be Creative in Business )
Tomorrow's Technology For Today's Mobile Professional June 22, 2005
in this issue
  • How to Be Creative in Business
  • BlueTooth GPS Receivers Now Available!
  • Disto Laser Measurers -

  • Are you brainstorming on how to better organize your car for field work, or trying to outline your goals to becoming more mobile? Or are you just trying to figure out a methodical way to tackle some other problem in your life?

    If so, where do you start? How can you lay out your thoughts in an organized fashion that will help you stay focused on the task at hand?

    Would you believe there is software out there to help you accomplish these things?

    Kevin Ebi, writing in Microsoft's "Mobile News", shows how to use modern technology to tackle the age old issue of identifying a problem and working toward finding a solution.

    Hopefully by reading his thorough and insightful article below, you will be better equipped to master the road ahead, and be more creative in business!

    Thanks,

    Signature
    Talmon Murphy, Jr.

    How to Be Creative in Business
     

    How to Be Creative in Business

    by: Kevin Ebi - Reprinted from "Microsoft Mobile News"

    I can't remember the last time a good idea magically appeared on my desk.

    I have no need for a screen saver on my computer. Most of the time my screen is blank, the cursor patiently waiting for inspiration to strike.

    It's tough to be creative on demand, yet creativity is what drives business. Creative ideas allow small start-up companies to compete with established giants. Michael Michalko, author of Cracking Creativity, says the first step is allowing yourself to be creative.

    Fortunately, mobile devices can make it easier for anyone to harness their creativity, whenever and wherever inspiration strikes. A Windows Mobile device can help you organize and record your seemingly random thoughts.

    "A lot of creativity is random," says Michalko. "The thing is, when you start recording all your thoughts and ideas, they start to combine with each other. Combination synthesis is the core of all creativity."

    Typically, problem solving involves thinking about what has worked in the past. He says that method of thinking usually results in the same mediocre ideas over and over again. It's better to let your imagination run wild, and to do that, you should set an idea quota.

    Force yourself to come up with as many as 250 ideas. You will have to stretch to meet that quota, and as a result, you won't censor any of the thoughts you have at this stage. Self-censorship, says Michalko, is the "biggest turn-off to creative thinking there is."

    "Creativity works like a water faucet," says Michalko. "What comes out first is brown and murky. Later, it becomes crystal clear. That's the way creative thinking comes."

    At this stage, it's important to write every idea down, no matter how ridiculous it may seem. It's also the stage where your Windows Mobile-based device can be the greatest help. Odds are the best ideas will come as you're out and about – not at your desk.

    Mobile devices are much more effective than cocktail napkins and the back of envelopes. Recording all your thoughts in a Pocket Word document or dictating them into your Smartphone is a great way to make sure you don't lose any ideas. And having all your ideas together also makes it easier to organize your thoughts and find the gems later on.

    Pocket PCs can also help you develop mind maps, which are diagrams that help you brainstorm ideas and show how they're related to each other. At the center is the concept that's the subject of your brainstorm. Attached to it are related concepts, which can form new clusters of related ideas.

    Think of mind maps as a tree. The trunk is the central concept and ideas branch out in every direction – above and below ground.

    Michalko says if you begin to think about a problem by simply listing ideas as they come to you, you will eventually want to organize those thoughts in a mind map.

    "Once you cluster and start relating all of these thoughts together, you start to think of additional thoughts," he said.

    There are several ways to create mind maps with a Pocket PC. The first is to use the Notes program and draw one. It's easier than using a desktop computer, because you can write down ideas as though you were writing on paper, but because it's on your Pocket PC it's easier to retrieve and review later. You would have to use flow-charting software on a desktop computer to accomplish the same thing, and it probably couldn't keep up with you.

    Avoid the temptation to convert your handwriting into text. You'll lose the associations between ideas.

    One problem with drawing your mind map in Notes is that you can add only roots to your tree. There's no way to scroll left and right or add extra space above your central concept if you decide you need more room later on.

    If you plan to do a fair amount of mind mapping with your Pocket PC, you may want to consider a specialized program. You can choose from several.

    Pocket Mindmap

    Pocket Mindmap takes a traditional approach. You start at a screen that shows your central idea. You can add braches manually one at a time or go to a special screen where you can create a list, which it converts automatically into multiple branches.

    You can add sub-branches the same way. If you find a branch is out of place, you can attach it to another by simply tapping and dragging.

    Pocket Mindmap provides a much larger workspace than Notes, so you can use it for extensive brainstorming sessions. When you're done, you can export your mind map as a bitmap graphic, which is easy to print on your desktop computer or include in a presentation.

    An alternate program, IM Mind Map, allows you to build a mind map without ever showing you a diagram. In it, you list your central topic and you can write some comments about what you're thinking or about the problem you hope to solve.

    IM Mind Map

    Then you can add any number of topics, which you can link to various other topics. The software also includes a search function, helping you to find other topics that may be related.

    IM Mind Map is not as intuitive as Pocket Mindmap; however, you may find its search function much more helpful in organizing your thoughts, especially if you're not particularly interested in making diagrams.

    Not all brainstorming sessions have to be literal in nature. In fact, Michalko says you may get some value from walking around with a camera and taking pictures of analogies. Most Pocket PCs and Smartphones have cameras built in, so you may not even need to carry another device. If your Pocket PC doesn't have a camera, you can usually add one using your SD or CF card slot.

    To use this technique, you have to think of your particular problem in the abstract. For example, if your job is to improve a can opener, go around snapping pictures of how things open. Take pictures of doors, windows, and pea pods.

    "Take two things that are unconnected and force connections between the two," says Michalko. "That's how you come up with new ideas."

    In the case of the can opener, by thinking of the problem in the abstract, you may end up coming up with a revolutionary new design for a can, instead of a minor upgrade to the opener.

    The spark for those revolutionary ideas could appear at any moment, which is why Michalko says the most important task is to document every idea that pops into your head, regardless of how ridiculous it may sound at the time.

    "The recording of ideas is extremely important," says Michalko. "If you don't record something immediately, it's gone. Your memory is so fragile."

    Carry your Windows Mobile device with you and make a conscious effort to document all of your thoughts. It just may be that a seemingly random thought will allow you to see a problem in a new light, helping you to come up with an imaginative solution.

    About the Author
    Kevin Ebi
    Kevin Ebi is a freelance technology writer and nature photographer. He sells prints and licenses images through his own small business, LivingWilderness.com.

     

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